TikTok Live Selling Guide 2025
Prep Your Live Inventory & Scripts
Plan 4-5 hero products, stack limited-time bonuses, and write open-loop hooks every three minutes to keep viewers engaged throughout the stream.
Drive Traffic Before You Go Live
Schedule teaser videos, pin countdown comments, and send your list a reminder. Supplement organic reach with TikTok likes or views to ensure the algorithm pushes your live to new shoppers.
Convert Viewers with Urgency
Use on-screen timers, exclusive discount codes, and real-time testimonials to close sales. Highlight user-generated content between product demos to keep trust high.
Live Selling Checklist
- Set up dual-device streaming with stable lighting and audio.
- Prepare quick replies for FAQs about shipping and sizing.
- Queue follow-up DMs and email sequences for post-live upsells.